The Value of Short Domain Names

I recently looked at all of my domain sales from the past year and noticed one thing in common: Almost all of the names sold were 12 characters or less. It reaffirms what many in the domain industry already knew: Short domain names sell better.


For one, short domain names are easier to remember. It’s somewhat obvious but a shorter domain name has less letters to memorize than a longer one. Secondly, it’s easier to type a shorter domain name than a longer one.  Also, a shorter domain name is just cooler to look at than a longer one. For instance, looks way better than

In short, a domain with fewer letters is generally better.

Author: Andrew Rice
Andrew Rice is a domain name broker from southern Colorado.

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