What Makes a Good Invented Brand?

There are a few key metrics that make up a good invented (non-keyword) brand domain name:

1.) Pronounceability – The name should be easily pronounced.

2.) Radio Test – Can the name be said over the radio without being spelled out?

3.) Domain Extension – Usually, the name should be a .com

4.) Length – The name should be short. The shorter the better, usually 3 – 7 letters.

4.) Optional: The invented brand can be based off of a word. As an example, a few years ago many companies were adding ly to the end of basic words.

Author: Andrew Rice
Andrew Rice is a domain name broker from southern Colorado.

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